Asif Baki, Founder

It’s my time to give back. It’s my time to teach others what I’ve learned through my ups and downs. It’s my time to help others succeed where I once failed. It’s my time to advocate for the importance of listening and learning. It’s my time to dedicate my time to you.

I’m not what you would call a “traditional UXR” with a “traditional career trajectory.” Yes, I’ve led research teams for products (Windows Media, Google Search, Google Maps, Google Analytics, and more). But the majority of my career was spent doing something different: working globally and working horizontally. These two experiences shaped who I am today.

I am an expert relationship builder, savvy organizational navigator, culturally-sensitive product builder, mission-driven, direct but kind leader, and heart-driven human being. And every one of these qualities owes its development to my roots in research.

“The future is bright for researchers,” many a guru has said. Yes, it is. And I’d be honored to be your confidant as you walk towards that bright future.

Sorry, were you looking for a resume? Certainly. Reach out and I’d be happy to share more about my 20+ years in the tech industry and all my adventures.